Apple Computers Has Created an Image in the Minds of Consumers

question 111

Multiple Choice

Apple Computers has created an image in the minds of consumers of a company that creates high-quality products.This image helps its customers identify Apple's products as more desirable than competing products.Which of the following terms refers to the process of creating a distinct and desirable understanding in the minds of consumers of what the product represents?

• A)market optimization
• B)market segmentation
• C)target marketing
• D)market positioning
• E)perceptual marketing

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Definitions:

Ménière's Disease

A disorder of the inner ear causing vertigo, tinnitus, hearing loss, and a feeling of fullness or congestion in the ear.

Vertigo

A condition characterized by a sensation of spinning or dizziness, often caused by problems within the inner ear or the vestibular nerve.

Tinnitus

The perception of noise or ringing in the ears, a common problem that can result from various underlying causes and can affect one's quality of life.

Nausea

A feeling of discomfort in the stomach often characterized by an urge to vomit.