Roltech Limited Is an Asian Telecom Company That Operates GSM

question 50

Multiple Choice

Roltech Limited is an Asian telecom company that operates GSM networks in six countries across South Asia.Roltech's top managers identify that the company's growth has been idle for a few years and decide to take these steps to promote growth: (1) Increase the spending on advertising and intensify promotional activities.(2) Open telecom companies in European markets such as Germany and Britain.(3) Introduce special tariffs to attract more customers from South Asian markets.Which of the following strategies have Roltech's top managers decided to adopt?

• A)market development and diversification
• B)product development and diversification
• C)market penetration and market development
• D)product intensification and product development
• E)market penetration and market diversification

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Definitions:

Aging Population

Refers to the increasing median age in the population of a region due to declining fertility rates and/or rising life expectancy.

Lifespan

The length of time a person lives, from birth to death, including various factors that influence longevity.

Baby Boomer

A demographic group referring to people born during the post-World War II baby boom approximately between 1946 and 1964.

Culturally Sensitive

An awareness and incorporation of cultural differences and similarities into healthcare practices and policies.