A Company That Runs Chains of Department Stores and Warehouse

question 107

Multiple Choice

A company that runs chains of department stores and warehouse stores classifies its customers into various demographic groups for effective targeting.This process of dividing the market into distinct groups of customers is called:

• A)proximity mapping.
• B)positioning.
• C)segmentation.
• D)marketing bias.
• E)consumer branding.

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Definitions:

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Policy efforts to promote greater employment opportunities for minorities.

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The highest federal court in the United States, which has the ultimate appellate jurisdiction over all federal and state court cases involving matters of federal law.

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Fundamental concepts emphasizing the rights of individuals to act and express themselves without unwarranted restriction or interference.