The Process of Evaluating the Attractiveness of Various Segments and Then

question 95

Multiple Choice

The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market is called:

• A)market optimization.
• B)repositioning.
• C)targeting.
• D)de-positioning.
• E)consumer branding.

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Definitions:

Operant Conditioning

A training technique in which the likelihood of a behavior is changed through the use of incentives or consequences.

Extinction

In psychology, the gradual weakening and eventual disappearance of a learned response when it is no longer reinforced.

Partial-Reinforcement Schedule

In operant conditioning, a strategy in which a behavior is reinforced intermittently, often resulting in more resistant and persistent responses.

Internal-Reinforcement Schedule

A strategy of self-management where individuals control their own rewards or punishments to modify behavior.