Apple Computers Has Created an Image in the Minds of Consumers

question 111

Multiple Choice

Apple Computers has created an image in the minds of consumers of a company that creates high-quality products.This image helps its customers identify Apple's products as more desirable than competing products.Which of the following terms refers to the process of creating a distinct and desirable understanding in the minds of consumers of what the product represents?

• A)market optimization
• B)market segmentation
• C)target marketing
• D)market positioning
• E)perceptual marketing

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Definitions:

Identity Vs. Role Diffusion

A stage in Erickson's theory of psychosocial development where adolescents explore various roles and ideas to form a single, cohesive identity.

Erikson

Erik Erikson was a developmental psychologist known for his theory on the psychosocial development of human beings, outlining eight stages from infancy to adulthood.

Political Viewpoints

The set of beliefs or attitudes one holds regarding politics, including ideologies, policy preferences, and party affiliation.

Reinforcement

In psychology, a process in which a behavior is strengthened or increased by consequences that follow.