In the BCG Portfolio Analysis, Products That Are in Low-Growth

question 3

Multiple Choice

In the BCG portfolio analysis, products that are in low-growth markets and have relatively low market shares are called:

• A)slackers.
• B)stars.
• C)dogs.
• D)cash cows.
• E)question marks.

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Definitions:

Load Factor

A measurement used in transportation to assess the efficiency of a carrier by comparing the amount of utilized space or weight capacity versus the total available.

Operating Expense

Expenses incurred during the normal functioning of a business, excluding the cost of goods sold and fixed costs.

Yield

The amount of product or profit produced from a particular investment or process, measured in terms of return on investment or output per unit of input.

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