A Company Attempts to Increase Its Market Share by Engaging

question 115

Multiple Choice

A company attempts to increase its market share by engaging in aggressive promotional activities.The company increases its spending on advertising and sales promotions.Which of the following is the strategy that the company is using?

• A)product diversification
• B)market penetration
• C)market development
• D)product development
• E)market diversification

---

Definitions:

Behavior Occurring

the manifestation or action of a specific behavior in a particular context or environment.

Classical Conditioning

A learning process in which a natural response becomes triggered by a previously neutral stimulus after being associated with a stimulus that naturally brings about that response.

Electrical Outlets

Receptacles installed in buildings that provide a connection point to the electrical grid, allowing electrical devices to be plugged in and powered.

Conditioning Steps

The process involved in classical conditioning, including the presentation of the conditioned stimulus along with the unconditioned stimulus until the conditioned response is learned.