A University Publishes a Journal, Which Is Subscribed to by Individuals

question 74

Multiple Choice

A university publishes a journal, which is subscribed to by individuals and bookshops.The editors have recommended $20.00 as the retail price.The university also maintains that the journal cannot be sold at a discount.The university has threatened to cease supplying anyone who sells for less than the recommended retail price.This is an example of:

• A)price fixing.
• B)price discrimination.
• C)predatory pricing.
• D)referral selling.
• E)resale price maintenance.

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Definitions:

Cash Flows

The net amount of cash being transferred into and out of a business.

Internal Rate

The interest rate at which the net present value of all the cash flows (both positive and negative) from a project or investment equals zero, used in capital budgeting to measure and compare the profitability of investments.

Nth-Order Equations

Equations that involve derivatives of an unknown function to the nth degree, often found in mathematics and physics.

Imaginary Solutions

Solutions to equations that include the square root of a negative number, often involving the imaginary unit 'i'.