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The Pricing That Is Intended to Drive Competitors Out of the Market

question 71

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The pricing that is intended to drive competitors out of the market or keep competitors from entering the market by fixing very low prices is called:


Definitions:

Control Account

An account in the general ledger that summarizes and checks the accuracy of individual records in subsidiary ledgers.

General Ledger

A comprehensive set of accounts that records all transactions of a business, providing the foundation for financial statements.

General Ledger

The main accounting record of a company which uses double-entry bookkeeping, consisting of all balance sheet and income statement accounts.

Sales Journal

A specific type of journal used to record the sales of goods or services on credit.

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