Two Airline Companies Enter into a Secret Pact to Simultaneously

question 34

Multiple Choice

Two airline companies enter into a secret pact to simultaneously increase their fuel surcharges.As a result of the pact, fuel surcharges rose from $10 a ticket to more than $100 a fare.This is an example of:

• A)price fixing.
• B)price discrimination.
• C)predatory pricing.
• D)referral selling.
• E)resale price maintenance.

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Definitions:

Consumer-Generated Content

Media content created and shared by consumers about a product or service, including reviews, blogs, and social media posts.

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service.

Marketing Strategies

Marketing strategies encompass the comprehensive plans and efforts by businesses to reach potential consumers and convert them into customers of their products or services.

Consumer Trends

are patterns of behavior among consumers that indicate how they are spending their time and money.