The Relative Ease with Which Consumers Can Use Social Media

question 5

True/False

The relative ease with which consumers can use social media has increased the power of consumers to affect a firm's marketing strategy.

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Definitions:

Linking

The process of creating connections between different pieces of data, databases, or applications to allow for data sharing or interaction.

External File

A file that exists outside of the current software application or database system being used.

Hyperlink Address

The URL or path specified in a hyperlink that directs the user to a new location or document when clicked.

Form Layout View

A design mode in database applications where the structure and layout of a form can be edited while showing the data.