Which of the Following Is the First Factor That Managers

question 14

Multiple Choice

Which of the following is the first factor that managers consider before embarking on a marketing research project?

• A)the cost of undertaking the project
• B)the usefulness of the project to the firm
• C)the time limits of the project
• D)the sample size to be used in the research
• E)the questions to be used in the questionnaire

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