The Data Obtained from Which of the Following Research Techniques

question 111

Multiple Choice

The data obtained from which of the following research techniques is likely to be acquired by leading market research firms to help other firms assess what is happening in the market?

• A)scanner research
• B)panel research
• C)survey research
• D)experimental research
• E)exploratory research

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Definitions:

Frequency

The rate at which a repeating event occurs over a specified time period.

Extinction Procedure

A method used in behavior psychology to reduce or eliminate the occurrence of a conditioned response by discontinuing reinforcement.

Reinforcer

An element used in behavioral psychology to encourage the repetition of a desired behavior by providing a consequence that the individual finds rewarding.

Behavior

The way a person responds or behaves in reaction to outside or inside triggers.