Raw Numbers or Other Factual Information That, on Their Own

question 57

Multiple Choice

Raw numbers or other factual information that, on their own, have limited value to marketers are called:

• A)data.
• B)samples.
• C)information.
• D)hypotheses.
• E)cases.

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Definitions:

Experiment

A carefully regulated procedure in which the researcher manipulates one or more variables that are believed to influence some other variable.

Nativist Approaches

Theories suggesting that much of human knowledge and capacity is innate and genetically programmed, emphasizing the role of biology in development.

Cognitive Development

The process by which individuals acquire and develop thinking skills, from perceiving and learning to speaking and reasoning, throughout the lifespan.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed, typically developed in infancy.