Which of the Following Is an Ethical Practice in Marketing

question 76

Multiple Choice

Which of the following is an ethical practice in marketing research?

• A)pharmaceutical industries excluding developing countries from AIDS drugs
• B)a company excluding potential customers from a survey and selecting a desired group
• C)a company sharing customer data collected through surveys with third parties
• D)a company prohibiting selling and fundraising under the guise of conducting research
• E)a company ignoring parts of the study and presenting only the desired results in the report

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Definitions:

Receivables Balance

The total amount of money owed to a company by its customers for goods or services delivered or used but not yet paid for.

Accounts Receivable Turnover

This ratio measures how efficiently a company collects revenue from its customers by dividing total sales by the average accounts receivable during a specific period.

Credit Sales

Sales transactions where the payment is deferred to a future date, essentially extending credit to the purchaser.

Credit Period

The amount of time allowed by a seller for a buyer to pay for goods or services received, typically expressed in days.