Which of the Following Exploratory Research Methods Mentioned in the Exhibit

question 3

Multiple Choice

Which of the following exploratory research methods mentioned in the exhibit can be used to understand the differences between consumers when they shop in retail stores?

• A)in-depth interviews
• B)focus groups
• C)projective technique
• D)social media
• E)observation

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Definitions:

Candy Bars

Small confectionery items often consisting of chocolate and various fillings or toppings.

Budget Line

A graphical representation of all possible combinations of two goods that can be purchased with a given income and prices.

Money Income

The total amount of monetary earnings or revenue obtained by an individual or household over a specific period.

Capital Resources

Assets such as buildings, machineries, and equipment used in the production of goods and services.