A Robotics Company Puts Together a Campaign in Which It

question 34

Multiple Choice

A robotics company puts together a campaign in which it invites the CEOs of the top 10 snow- motorbike manufacturing companies in a discussion on how to streamline and increase efficiency of their manufacturing lines through the use of robots.The group deliberates on which areas in the manufacturing process would help improve their production quality and speed by building a level of automation.The research method being employed by the group in this scenario is similar to which of the exploratory research methods mentioned in the exhibit?

• A)projective technique
• B)in-depth interviews
• C)focus groups
• D)observation
• E)social media

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Definitions:

Degree of Operating Leverage

A measure that quantifies the percentage change in a company's operating income resulting from a percentage change in its sales volume.

Net Operating Income

The profit a business makes after subtracting operating costs, yet prior to removing interest and tax expenses.

Contribution Margin Ratio

The contribution margin ratio measures the percentage of sales revenue remaining after covering variable costs, contributing to covering fixed costs and generating profit.

Net Operating Income

A metric that calculates a company's profit after subtracting operating expenses but before interest and taxes are deducted.