Which of the Following Holds True for the Term Determinant

question 85

Multiple Choice

Which of the following holds true for the term determinant a tributes?

• A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
• B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
• C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
• D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
• E)It refers to the product or service features that are important to buyers and on which
• Competing brands or stores are perceived to differ.

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Definitions:

Audience Objections

The concerns, questions, or complaints raised by an audience or market in response to a proposal, presentation, or product.

Emotional Benefit

The positive emotional impact or satisfaction gained from using a product, service, or engaging in an activity, contributing to overall well-being or happiness.

Key Selling Points

Crucial attributes or advantages of a product or service that make it appealing to potential buyers.

Indirect Approach

A method of communication or persuasion that is not straightforward, often involving subtlety or implication rather than direct statements.