Jim Wants to Buy a New Bike

question 92

Multiple Choice

Jim wants to buy a new bike.He considers several factors, such as mileage, style, and price.Although the bike he chooses is priced a little higher than he was planning to spend, the superb mileage compensates for the higher price.This is an example of:

• A)compensatory decision rule.
• B)postpurchase dissonance.
• C)determinant attribute.
• D)decision heuristics.
• E)noncompensatory decision rule.

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Definitions:

Key Idea

A central concept or principle that is foundational to understanding a broader topic or theory.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group which can affect their performance in various activities.

Biased Test

An assessment that consistently produces unfair or unrepresentative results for certain groups of people.

Claude Steele

An American social psychologist known for his work on stereotype threat and its effects on performance in various domains, such as academic achievement.