Which of the Following Statements Holds True for the Term

question 95

Multiple Choice

Which of the following statements holds true for the term decision heuristics?

• A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
• B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
• C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
• D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
• E)It refers to the product or service features that are important to buyers and on which
• Competing brands or stores are perceived to differ.

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Definitions:

Purchase Order

A formal document issued by a buyer to a seller, indicating types, quantities, and agreed prices for products or services.

B2B Marketing

Business-to-business marketing, which involves selling products or services from one business to another, as opposed to consumer marketing.

Corporate Blog

A website created by a company and often used to educate customers.

Brand Awareness

Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm’s communications to consumers.