A Hockey Equipment Manufacturing Company Is Endorsed by NHL Superstars

question 28

Multiple Choice

A hockey equipment manufacturing company is endorsed by NHL superstars.Therefore, ice hockey fans tend to buy hockey equipment from this company.This is an example of:

• A)the affective component of attitude.
• B)the cognitive component of attitude.
• C)the behavioural component of attitude.
• D)a reference group.
• E)negative word of mouth.

---

Definitions:

Target Audience

A specific group of consumers identified as the intended recipients of an advertising or marketing message, based on shared characteristics.

Advertising Program

An advertising program is a comprehensive plan that outlines the marketing and communication strategies, including media channels and creative concepts, used to achieve advertising objectives.

Fear Appeal

A marketing strategy that uses the element of fear to motivate the audience to take a certain action or adopt a specific behavior.

Tune Out

The act of ignoring or choosing not to engage with a message, advertisement, or piece of content.