Which of the Following Holds True for the Term Noncompensatory

question 62

Multiple Choice

Which of the following holds true for the term noncompensatory decision rule?

• A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
• B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
• C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
• D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
• E)It refers to the product or service features that are important to buyers and on which
• Competing brands or stores are perceived to differ.

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Definitions:

Fair Market Value

The price that a willing buyer and a willing seller would agree on for an asset in an open and competitive market.

Book Value

Book Value is the net value of a company's assets minus its liabilities, as recorded on the balance sheet.

Memorandum Entry

An accounting entry that is made in the records but does not affect the financial statements.

Tangible

Physical and material assets that can be seen and touched, such as machinery, buildings, and equipment.