Which of the Following Statements Holds True for the Term

question 95

Multiple Choice

Which of the following statements holds true for the term decision heuristics?

• A)It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones.
• B)It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
• C)It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
• D)It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation.
• E)It refers to the product or service features that are important to buyers and on which
• Competing brands or stores are perceived to differ.

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Definitions:

Legal Doctrine

A framework, set of rules, procedural steps, or test, often established by precedent in the common law, for making a determination in a lawsuit.

Employers Liable

Pertains to the legal responsibility of employers for the actions of their employees and for providing a safe working environment.

National Labor Relations Act

A foundational statute in United States labor law that guarantees workers the right to form unions, engage in collective bargaining, and take collective action such as strikes.

Bargaining Power

The relative capacity of parties in a negotiation to exert influence over each other. If one party is significantly stronger than the other, they are said to have greater bargaining power.