A Change in a Person's Thought Process or Behaviour That

question 32

Multiple Choice

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:

• A)perception.
• B)involvement.
• C)learning.
• D)motive.
• E)attitude.

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Definitions:

Variance

A measure of the dispersion of a set of data points around their mean; the average of the squared differences from the Mean.

Degrees of Freedom

The number of independent values or quantities that can freely vary in the analysis of statistical calculations without violating any constraints.

Exponential Distribution

A continuous probability distribution used to model the time between events in a process with a constant rate.

Probability

The mathematical analysis of events governed by chance, quantifying how likely they are to happen.