What Is Organizational Culture? How Does It Influence Purchasing Decisions

question 55

Essay

What is organizational culture? How does it influence purchasing decisions in B2B markets?

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Definitions:

Porter

Michael Porter, a renowned economist known for his theories on economics, business strategy, and competitive advantage.

Industry

The sector of an economy that is concerned with production and manufacturing of goods, or provision of services.

Entry Barriers

Obstacles that prevent new competitors from easily entering an industry or area of business.

Competitors

Other businesses or individuals that offer similar products or services within the same market, competing for the same set of customers.