A Juice Packaging Company Develops Packaged Juices for the Canadian

question 12

Multiple Choice

A juice packaging company develops packaged juices for the Canadian market, each targeted to a specific region.This is an example of:

• A)geographic segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)occasion segmentation.
• E)psychographic segmentation.

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Definitions:

Observational Learning

The process of learning behaviors by watching and imitating others, also known as modeling.

Behavior Therapists

Specialists who apply principles of learning theory to change maladaptive behaviors and improve emotional responses.

Group Therapy

A type of mental health treatment where one or more therapists treat a group of individuals simultaneously.

Psychotherapists

Professionals who help individuals deal with mental health issues through the application of psychological theories and techniques.