Customer Lifetime Value (CLV) Refers to The

question 75

Multiple Choice

Customer lifetime value (CLV) refers to the:

• A)sum total of benefits that a vendor promises a customer will receive in return for the customer's associated payment.
• B)strategy for managing a company's interactions with customers, clients, and sales prospects.
• C)total value of purchases of the customer over a lifetime of patronage.
• D)tendency of the customer to stick with the brand even when it is priced higher than an otherwise equal product.
• E)the provision of service to customers before, during, and after a purchase.

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Definitions:

1949

The year notable for several historical events, including the formation of NATO and the conclusion of the Chinese Civil War with the Communist Party of China taking control of Mainland China.

Formed

Established or created with a specific structure or intended purpose.

UN General Assembly

A principal organ of the United Nations, comprising all member states, it serves as a forum for deliberating international issues covered by the UN Charter.

Simple Majority Vote

A voting system where the highest number of votes cast for any one candidate or option surpasses the number of votes for any other, without requiring more than half of total votes.