Sturdy International Sells Its Helmets to Everyone in the Market

question 114

Multiple Choice

Sturdy International sells its helmets to everyone in the market.There are no different strategies or products for different groups.This is an example of:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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