Avis Is a Car Rental Company

question 117

Multiple Choice

Avis is a car rental company.It promotes itself with the punchline "Avis is only No.2 in rent-a- cars, so why go with us? We try harder." When Avis tries to create an image in the mind of the customer that it tries harder than the No.1 rental company to fulfil the demands of customers, it is using:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro marketing.

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Definitions:

Defective Product

An item that is not fit for its intended purpose due to manufacturing flaws, design defects, or inadequate warnings, potentially leading to consumer harm.

Unreasonably Dangerous

A description of a product's condition being beyond the expected level of danger for typical use, posing risks to users.

Ordinary Consumer

A term used to refer to an average person who buys goods and services for personal use.

Strict Product Liability

holds manufacturers, distributors, and sellers liable for damages caused by defects in their products, regardless of negligence or fault.