Explain the Criteria That Marketers Use to Determine Whether the Segment

question 78

Essay

Explain the criteria that marketers use to determine whether the segment is worth pursuing.

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers an unconditioned response without the need for prior learning.

Synaptic Pruning

A natural process of brain development in which extra neurons and synaptic connections are eliminated to increase the efficiency of neuronal transmissions.

Synaptogenesis

The process of forming synapses between neurons in the nervous system, crucial for brain development and plasticity.