Explain How the Psychographic System VALS™ Classifies Customers

question 88

Essay

Explain how the psychographic system VALS™ classifies customers.

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Definitions:

Reinforcement Value

Refers to the subjective attractiveness or desirability of a consequence that can increase the likelihood of a particular behavior being repeated.

Lower Calorie

Refers to foods or diets that have reduced calories compared to their traditional counterparts, often used for weight management.

Junk Food

Food that is high in calories but low in nutritional content, often containing high levels of sugar, salt, and fat.

Locus of Control

A psychological concept referring to the extent to which individuals believe they have control over the outcomes of events in their lives.