The Diffusion of Innovation Theory Is Useful for Firms Because

question 39

Multiple Choice

The diffusion of innovation theory is useful for firms because it helps them:

• A)survive in a market where sales come from mostly new products.
• B)develop effective promotion, pricing, and other marketing strategies.
• C)reduce risk by diversifying into a broad portfolio of products.
• D)satisfy the needs of only the current customers.
• E)create value for their products and services.

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Definitions:

Dorsal Cavity

One of two main body cavities in humans; contains the cranial cavity and vertebral canal.

Diaphragm

A large, dome-shaped muscle located at the base of the lungs, playing a crucial role in breathing by contracting and relaxing to allow air in and out of the lungs.