Ronen, a Chef at a Hotel, Has Developed an Idea

question 101

Multiple Choice

Ronen, a chef at a hotel, has developed an idea for a new dish.The owner of the hotel is impressed with the new recipe and asks all the chefs at the hotel to practise making the new dish for three months until they can reproduce the recipe with the exact taste the owner is looking for.The chefs also test the dish on other hotel staff before introducing it to customers.The method of idea generation being used by the owner is:

• A)brainstorming.
• B)internal research and development.
• C)customer research.
• D)licensing.
• E)reverse engineering.

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Definitions:

Psychoanalysis

A therapeutic approach founded by Sigmund Freud that explores unconscious motivations and conflicts as they manifest in behavior.

Psychodynamic Approach

A psychological theory and therapy that emphasizes unconscious processes and past conflicts as determinants of behavior.

Sigmund Freud

An Austrian neurologist who is best known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Super-Ego

The strict and demanding part of the mind.