After the New Product Is Released into the Market, the Category

question 86

Multiple Choice

After the new product is released into the market, the category of buyers who will play a crucial role in the initial marketing of this product are:

• A)early adopters.
• B)innovators.
• C)early majority.
• D)late majority.
• E)lead users.

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Definitions:

Resources

Assets, material or nonmaterial, that individuals or groups have access to and can use for support, survival, or to achieve goals.

Ethics

A branch of philosophy that deals with questions about morality and the principles that govern right and wrong conduct.

Hypothesis

A tentative explanation or prediction that can be rigorously tested through systematic investigation and experimentation.

Social Psychology

The academic examination of individual thoughts, emotions, and actions within a societal setting.