The Category of Buyers Who Tend to Avoid Change and Rely

question 97

Multiple Choice

The category of buyers who tend to avoid change and rely on traditional products until they are no longer available are called:

• A)innovators.
• B)early adopters.
• C)lead users.
• D)pioneers.
• E)laggards.

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Definitions:

Genetically Influenced

Traits or characteristics that are affected by genes inherited from one's parents, including physical attributes and susceptibility to certain diseases.

Motivation

An inferred process within a person or animal that causes movement either toward a goal or away from an unpleasant situation.

Unpleasant Situation

A scenario or event that is disagreeable, uncomfortable, or causes distress to an individual.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise.