The First Step in the Development of New Products Is

question 105

Multiple Choice

The first step in the development of new products is to:

• A)develop visual images of what the product would look like.
• B)develop brief written descriptions about the working principle of the product.
• C)present an idea to potential buyers to obtain their reactions.
• D)develop new ideas by either internal research or market survey.
• E)conduct in-depth interviews to test the concept of the new product.

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Definitions:

Schemas

Mental structures that represent some aspect of the world, and are used to understand and respond to information.

Bartlett

Frederic Bartlett was a pioneering psychologist who is best known for his work on memory and cognitive psychology, particularly the theory of schema in remembering.

Integrated Framework

A comprehensive approach that combines multiple theories, methods, or structures into a cohesive whole to address complex issues.

Flashbulb Memory

A highly detailed and vivid memory of an emotionally significant event, which people often recall with high confidence.