Which of the Following Holds True for the Term Brand

question 93

Multiple Choice

Which of the following holds true for the term brand association?

• A)It refers to the mental links that consumers make between a brand and its key product attributes.
• B)It refers to a set of human characteristics associated with a brand, which has symbolic or self-expressive meanings for consumers.
• C)It refers to the relationship between a product or service's benefits and its cost.
• D)It refers to a situation that occurs when a consumer buys the same brand's product or service repeatedly over time rather than buying from multiple suppliers within the same category.
• E)It refers to the measurement of the number of customers in a market who are familiar with a
• Brand and what it stands for.

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Definitions:

Hiring Decisions

The process and outcomes related to evaluating and selecting candidates for employment positions within an organization.

College Admissions

The process through which students enter tertiary education at colleges and universities, often involving eligibility criteria and selection processes.

Minority Groups

Demographic groups within a society that are smaller in number and often experience differential treatment or discrimination because of cultural, ethnic, or other differences.

Racialization

A process whereby some social category, such as a social class or nationality, is assigned what are perceived to be race characteristics.