The Strategy of Naming a Product by Using a Firm's

question 81

Multiple Choice

The strategy of naming a product by using a firm's own corporate name to brand all its product lines and products is called a:

• A)corporate and product line brand.
• B)individual brand.
• C)family brand.
• D)home brand.
• E)public brand.

---

Definitions:

Indirect Business Taxes

Taxes imposed on the production, sale, or consumption of goods and services, such as sales tax or value-added tax, which are indirectly paid by consumers.

GNP

Gross National Product, a measure of a country's economic performance, accounting for the total value of all goods and services produced over a specific time period.

Domestically Owned Producers

Companies or industries that are owned, controlled, and operated within one's own country.

Exports

Goods or services sent from one country to another for sale, contributing to the national income of the exporting nation.