Which of the Following Occurs When a Brand Extension Adversely

question 76

Multiple Choice

Which of the following occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold?

• A)cobranding
• B)brand equity
• C)brand licensing
• D)brand extension
• E)brand dilution

---

Definitions:

Most People Believe

A phrase indicating a common or widespread opinion or perception among the general population.

Believe

To accept something as true, genuine, or real without absolute proof.

Appeal to Ignorance

A logical fallacy that claims a proposition is true because it has not yet been proven false, or vice versa.

Fallacy of Relevance

The basis of the argument is logically disconnected from, or not related to, the outcome.