Those Products or Services for Which the Consumer Is Not

question 20

Multiple Choice

Those products or services for which the consumer is not willing to spend any effort to evaluate prior to purchase are called:

• A)shopping products/services.
• B)unsought products/services.
• C)a product category.
• D)specialty products/services.
• E)convenience products/services.

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Definitions:

Control Group

A group in an experiment that does not receive the experimental treatment, used as a benchmark to measure how the other tested subjects do.

Television Violence

Depictions of aggressive actions in television content that can influence viewers, particularly children, in various ways.

Researcher

An individual who conducts systematic investigations or studies to gain new knowledge or solve problems.

Aggressiveness

Refers to behavioral patterns that express hostility or the desire to dominate.