Which of the Following Refers to a Pricing Strategy Implemented

question 9

Multiple Choice

Which of the following refers to a pricing strategy implemented by firms less concerned with the absolute level of profits and more interested in the rate at which their profits are generated relative to their investments?

• A)maximizing profits strategy
• B)target return pricing strategy
• C)customer orientation strategy
• D)competitive parity strategy
• E)target profit pricing strategy

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