The Pricing Orientation That Explicitly Invokes the Concept of Value

question 63

Multiple Choice

The pricing orientation that explicitly invokes the concept of value for the client and in which prices are set to match consumer expectations is called:

• A)sales orientation.
• B)customer orientation.
• C)profit orientation.
• D)marketing orientation.
• E)competitor orientation.

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Definitions:

Merchandise Inventory

The total cost of all the goods held by a company for resale purposes, including goods in transit, on order, and in stock.

Net Income

Net income is the total earnings or profit a company makes after deducting all its expenses, including taxes, interests, and depreciation.

Gross Profit

The difference between total revenue and the cost of goods sold, representing the profitability of a company's core activities before overhead.