Distribution Channels Add Value to Customers Because They

question 32

Multiple Choice

Distribution channels add value to customers because they:

• A)are the most important component of product promotions.
• B)conduct multiple quality reviews for the product.
• C)do not include external entities or vendors.
• D)get products to customers quickly and at low cost.
• E)are crucial only for technical offerings of products.

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Definitions:

Consumer Journey

The complete experience a customer goes through when interacting with a brand or product, from awareness to purchase and beyond.

Promotional Element

A component of the marketing mix that involves activities to increase awareness, interest, and sales of a product or service, such as advertising, sales promotions, and public relations.

Product Life Cycle

Describes the stages a product goes through from when it is first introduced into the market until it declines or is removed from the market; the stages include introduction, growth, maturity, and decline.

Promotional Mix

The blend of different marketing strategies and tactics – such as advertising, public relations, personal selling, and sales promotion – used to reach the target audience, create awareness, and generate sales or achieve marketing objectives.