Explain the Three Components That Constitute an IMC Strategy

question 113

Essay

Explain the three components that constitute an IMC strategy.

---

Definitions:

Adaptation

Adaptation refers to the process of adjusting or modifying something to fit a new environment or conditions.

Screening Calls

The process of evaluating incoming phone calls to determine their importance or urgency before answering.

Phone Techniques

Strategies or methods used to effectively communicate and manage conversations over the phone.

Telephone Interview

A method of conducting an interview over the phone to collect information, typically for research or employment screening purposes.