The Person Who Reads, Hears, or Sees and Processes the Information

question 49

Multiple Choice

The person who reads, hears, or sees and processes the information contained in the IMC message or advertisement is referred to as the:

• A)receiver.
• B)co-opter.
• C)transmitter.
• D)creator.
• E)sender.

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Definitions:

Debit

An accounting entry that results in either an increase in assets or a decrease in liabilities on a company's balance sheet.

Double-Entry Accounting

A system of bookkeeping where every entry to an account requires a corresponding and opposite entry to a different account.

Debits

Accounting entries that represent an increase in assets or expenses or a decrease in liabilities, equity, or revenue.

Credits

Recognition or acknowledgment for something received or accomplished, often used in finance to denote money received or a decrease in liabilities.