Which of the Following Help Consumers Make Purchase Decisions by Offering

question 16

Multiple Choice

Which of the following help consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage consumers to evaluate the brand favourably on the basis of the key benefits it provides?

• A)esteem appeals
• B)emotional appeals
• C)physiological appeals
• D)rational appeals
• E)social appeals

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Definitions:

Accounting Principles

The rules and guidelines that companies must follow when reporting financial data, ensuring consistency, reliability, and comparability of financial statements.

Accounting Period

A specific period of time for which financial records are maintained and financial statements are prepared.

Unearned Revenue

Refers to the money received by a company for goods or services yet to be delivered or performed, thus considered a liability.

Prepayment

The act of paying for a good, service, or expense in advance before receiving or incurring it.