FedEx, with Its Slogan "When Your Package Absolutely, Positively Has

question 30

Multiple Choice

FedEx, with its slogan "When your package absolutely, positively has to get there overnight," promises to deliver goods overnight for its customers.This is an example of:

• A)deceptive advertising.
• B)psychographics.
• C)unique selling proposition.
• D)channel distribution.
• E)narrowcasting.

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Definitions:

Circulating Libraries

Libraries that lend books and other media for a fee, a precursor to the modern public library system, popular in the 18th and 19th centuries.

Taxpayer-funded Schools

Educational institutions primarily funded through taxes collected by the government, offering free or subsidized education to students.

Eighteenth-century

A period marking the 1700s, characterized by significant developments in politics, philosophy, science, and arts, often associated with the Enlightenment.

Scientific Method

A systematic and logical approach to discovering how things in the universe work, involving observation, experimentation, and hypothesis testing.