Which of the Following Schedules Runs Steadily Throughout the Year

question 108

Multiple Choice

Which of the following schedules runs steadily throughout the year and therefore is suited to products and services that are consumed continually at relatively steady rates and that require a steady level of persuasive or reminder advertising?

• A)flighting advertising schedule
• B)dropping advertising schedule
• C)continuous advertising schedule
• D)skimming advertising schedule
• E)pulsing advertising schedule

---

Definitions:

Vertical Analysis

A method of financial statement analysis in which each entry for a given period is represented as a proportion of a chosen total.

Operating Cycle

The amount of time it takes for a company to purchase inventory, sell it, and convert the sale back into cash.

Average Payment Period

The average time it takes a company to pay off its accounts payable.

Inventory Turnover

A ratio showing how many times a company's inventory is sold and replaced over a specific period, indicating the efficiency of inventory management.