A Measure of How Often the Target Audience Is Exposed

question 94

Multiple Choice

A measure of how often the target audience is exposed to a communication within a specified period of time is called:

• A)frequency.
• B)click-through tracking.
• C)eye balling.
• D)gross rating points.
• E)reach.

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Definitions:

Combining Form

In language, a morpheme that combines with other morphemes to form a word, especially in the context of scientific and medical terminology.

Weakness

A reduction in the strength or efficacy of something, such as physical power, structural integrity, or an argument.

-Emia

A suffix used in medical terminology to indicate a condition of the blood, such as hypoglycemia (low blood sugar).

Blood

A body fluid in humans and other animals that delivers necessary substances such as nutrients and oxygen to the cells and transports metabolic waste products away.