The Percentage of the Target Population Exposed to a Specific

question 74

Multiple Choice

The percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once, is called:

• A)frequency.
• B)click-through tracking.
• C)eye balling.
• D)gross rating points.
• E)reach.

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Definitions:

Cardiovascular Death

Mortality resulting from heart conditions or diseases of the blood vessels, including heart attacks and stroke.

Ethnic Group

A community or population made up of people who share a common cultural background or descent, including language, religion, and traditional practices.

Stage 2 Hypertension

A condition characterized by consistently high blood pressure with systolic readings of 140 mm Hg or higher and diastolic readings of 90 mm Hg or higher.

Blood Pressure

The force exerted by circulating blood on the walls of the body's arteries, crucial for diagnosing and monitoring cardiovascular health.